Full Job Description
Position: Digital Content Strategist
Location: Berwyn, Pennsylvania
Company Overview
At Amazon, we are constantly evolving to deliver an exceptional shopping experience for our millions of customers worldwide. As one of the leading e-commerce companies, we thrive on innovation and customer-centricity. Our team in Berwyn, PA, is on the lookout for a talented and driven Digital Content Strategist who will play a vital role in crafting compelling content that engages, educates, and inspires our users.
Why Join Us?
- Impactful Work: Your efforts will directly contribute to enhancing the customer experience, ensuring that Amazon remains a leader in the e-commerce market.
- Dynamic Environment: Work in a fast-paced, innovative atmosphere that values creativity and input from all team members.
- Growth Opportunities: Amazon promotes a culture of continuous learning and development, encouraging you to grow your skill set and advance your career.
- Comprehensive Benefits: We provide competitive compensation, health insurance, retirement plans, and other perks that support your well-being.
Role and Responsibilities
As a Digital Content Strategist at Amazon, you will be responsible for building and implementing a comprehensive content strategy that supports our business goals and resonates with our target audience. Your primary responsibilities will include:
- Content Development: Create, curate, and manage engaging content across various platforms including our website, blogs, email newsletters, and social media.
- Market Research: Conduct thorough research and competitive analysis to identify content opportunities and market trends.
- SEO Optimization: Utilize SEO best practices to optimize content for search engines, ensuring maximum visibility and engagement.
- Performance Analysis: Analyze content performance metrics and KPIs to guide strategic content decision-making, utilizing analytics tools to assess engagement, reach, and conversion rates.
- Collaboration: Work closely with cross-functional teams including marketing, design, and product development to ensure alignment and coherence in messaging.
- Brand Voice: Uphold and refine Amazon's brand voice across all content to ensure consistent and positive customer experiences.
Qualifications
The ideal candidate for the Digital Content Strategist position will possess a blend of creativity, analytical skills, and digital marketing experience. The following qualifications are required:
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Experience: Minimum of 3+ years of experience in digital content strategy, marketing, or related fields.
- Technical Skills: Proficiency in SEO principles, content management systems (CMS), and analytics tools such as Google Analytics, SEMrush, or similar platforms.
- Creative Skills: Exceptional writing and editing skills, with a strong portfolio showcasing your ability to craft impactful content.
- Project Management: Proven ability to manage multiple projects simultaneously in a deadline-driven environment.
- Team Player: Strong communication and interpersonal skills, with a collaborative mindset.
Our Culture
At Amazon, we believe that a diverse workforce is a strong workforce. We are committed to fostering an inclusive environment where all employees feel valued and empowered. We encourage innovation, embrace challenges, and celebrate achievements as a team.
How to Apply
If you’re ready to take your career to the next level and join a team that values creativity, innovation, and customer-centricity, we want to hear from you! Please submit your resume along with a cover letter detailing your experience as a Digital Content Strategist and how you can contribute to our mission at Amazon.
Amazon is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from qualified individuals regardless of race, gender identity, sexual orientation, disability, or any other protected status.